About us
Ellery: The Birth of a New Generation in Home Appliances
The Ellery brand was born with the goal of creating a new transformation in Iran’s home appliance industry. It is the result of a fresh perspective—a perspective that blends innovation, expertise, and the energy of the young generation with the valuable experience of domestic production.
At Ellery, we believe that home appliances are more than just simple tools; they are constant companions in daily life.
For this reason, we have made it our mission to design and produce products that not only offer high quality and durability but also meet the aesthetic and practical needs of today’s families.
Ellery’s Mission and Philosophy
Ellery has come to combine quality and affordability—an ideal that many families have always sought.
As a new but committed brand, we uphold four core principles in all our activities:
- Quality will never be sacrificed for speed or cost.
- Every product is designed with modern lifestyles in mind.
- Our pricing ensures that our products are accessible to more families.
- Buying from Ellery is the beginning of a lasting relationship with guaranteed support, not the end of it.
Our Team: Young, Specialized, Energetic
The core of Ellery consists of a team of young and creative professionals. With passion and motivation, they strive to create products that simplify, beautify, and make daily life more comfortable.
This youthful energy, combined with engineering expertise and international standards, has given Ellery a distinctive identity.
Our Roots: Sazeh Alborz Experience
Although Ellery is a young brand, it is built upon a strong and well-established foundation.
Sazeh Alborz, with over 35 years of continuous activity in vacuum cleaner and cleaning equipment production, is one of the most reputable and recognized names in the industry in Iran.
Three decades of invaluable experience in design, production, and after-sales support provide a reliable backing for Ellery.
This legacy brings with it the trust and knowledge that, when combined with the energy of a new generation, paves the way for Ellery’s progress.
In other words, Ellery did not start from scratch, nor is it standing on empty shoulders; this brand is the continuation of the path Sazeh Alborz has paved with tireless effort and a commitment to quality.
Our Products: Starting with Vacuums, Expanding to a Complete Home
Ellery’s first step into the market was introducing a new generation of barrel vacuum cleaners—products that are the result of years of experience and months of research and development.
These vacuums, with their user-friendly design and high suction power, represent the Ellery philosophy: combining quality, innovation, and affordability.
Looking ahead, Ellery envisions a broader future, aiming to offer a complete range of home appliances to the market in the near future, gradually adding more products to bring more comfort to Iranian homes.
Why Ellery is the Right Choice
Backed by 35 years of experience in vacuum cleaner and cleaning equipment production by Sazeh Alborz.
A young, specialized team committed to innovation and continuous improvement.
Excellent quality at a reasonable price for all families.
Extensive and dedicated after-sales services for customer peace of mind.
Ellery’s Vision
We think of a bright future, one in which the Ellery name becomes recognized as one of the leading brands in Iran and the region.
Our goal is to gain a significant share of the home appliance market in the coming years and become a brand synonymous with trust and quality for families.
Our Values
Quality: The cornerstone of all our activities.
Innovation: Continuous movement towards new technologies and designs.
Trust: A lasting relationship with customers based on honesty and transparency.
Sustainability: Attention to the environment and efficient energy use.
Teamwork: Belief in the fact that success is only achieved through collective collaboration.
Ellery: A Companion for Iranian Homes Since 1404
Since 1404, Ellery has entered Iranian homes to bring new meaning to home appliances.
We are confident that, with the support of our customers and the experience of Sazeh Alborz, Ellery will become a lasting name in the home appliance industry in Iran and the region.
