About Us
Ellery — The Birth of a New Generation in Home Appliances
Ellery was founded with a vision to bring a fresh wave of innovation to Iran’s home appliance industry.
Our brand is the result of a new perspective—one that blends innovation, expertise, and the energy of a young generation with the valuable legacy of local manufacturing.
At Ellery, we believe home appliances are more than ordinary tools; they are essential companions in everyday life.
For this reason, our mission is to design and produce products that not only deliver high quality and long-lasting performance but also align with the aesthetic and functional needs of today’s families.
Ellery’s Mission & Philosophy
Ellery is here to unite high quality and fair pricing—an ideal combination many families have long been searching for.
As a young yet committed brand, we have built our foundation upon four core principles:
Quality will never be sacrificed for speed or cost.
Every product is designed with modern lifestyles in mind.
Our pricing strategy ensures our products remain accessible to more families.
Purchasing from Ellery marks the beginning of a long-term relationship backed by reliable support—not the end of it.
Our Team — Young, Skilled, and Passionate
The core of Ellery is built around a team of young, creative, and highly skilled professionals.
Driven by enthusiasm and purpose, they strive to develop products that make everyday life simpler, more beautiful, and more comfortable.
This youthful energy—combined with engineering expertise and global standards—has shaped the unique identity of Ellery.
Our Roots — The Expertise of Sazeh Alborz
Although Ellery is a fresh and youthful brand, it stands on a strong foundation.
Sazeh Alborz, with over 35 years of experience in manufacturing vacuum cleaners and cleaning equipment, is one of the most reputable and well-known names in this industry in Iran.
Three decades of valuable experience in product design, manufacturing, and customer support form a solid backbone for Ellery.
This legacy provides the trust and knowledge that, when fused with the energy of a new generation, paves the way for Ellery’s growth.
In other words, Ellery did not start from zero, nor did it emerge from an empty foundation;
it is the continuation of a path that Sazeh Alborz has paved through relentless effort and dedication to quality.
Our Products — Beginning with Vacuum Cleaners, Expanding to a Complete Home
Ellery’s first step into the market is the introduction of a new generation of drum vacuum cleaners—products born from years of experience and months of research and development.
With user-friendly design and high suction power, these vacuum cleaners represent Ellery’s core philosophy: quality, innovation, and affordability.
Looking ahead, Ellery has a broader vision.
We aim to soon introduce a complete range of home appliances—gradually expanding our product family to bring greater comfort and peace to Iranian homes.
Why Ellery Is a Trusted Choice
35 years of Sazeh Alborz’s proven experience in vacuum cleaner production
A young, expert team committed to innovation and continuous improvement
Excellent quality at a reasonable, accessible price
Comprehensive and dedicated after-sales service for customer peace of mind
Our Vision
We envision a bright future—one in which Ellery becomes one of the leading brands in Iran and the region.
Our goal is to secure a significant share of the home appliance market in the coming years and to become a brand synonymous with trust and quality for families.
Our Values
Quality: The foundation of everything we do
Innovation: Continuous progress toward new technologies and designs
Trust: Building long-lasting relationships based on honesty and transparency
Sustainability: Commitment to the environment and efficient energy use
Teamwork: Belief that success is only achieved through collective effort
Ellery — In Iranian Homes Since 2025
Since 2025, Ellery has stepped into Iranian homes to redefine the meaning of home appliances.
With the support of our customers and the strong foundation of Sazeh Alborz, we are confident that Ellery will become a lasting and respected name in the home appliance industry of Iran and the region.
